Competitive Success

Don’t walk onto the business battlefield without the weapons and plan you need
to win.

In dynamic, fiercely competitive markets you must have confidence in your
business strategy, especially when the future of your company is at stake.
Rather than make untested, unilateral decisions, war game strategies with your
leadership team in a safe workshop environment. In Competitive Success:
Building Winning Strategies with Corporate War Games, Arjan Singh, a top
competitive intelligence (CI) expert consultant, shows you how to build
winning strategies step-by-step. Through engaging, interesting anecdotes
gleaned by running over 200 war games for top Fortune 500 corporations, Singh
demonstrates how war gaming helps these companies maintain competitive
success. After reading this book, you’ll have a tested, actionable plan that
you and your team will be eager to move forward on with confidence and unity.

Author Arjan Singh has advised 68 of the Top 100 companies in the Fortune
Global 500 list in building winning strategies. With over twenty-six years of
experience, Singh is an expert in helping companies develop data-driven
strategies through war games, strategic and competitive analysis, scenario
planning and building business early warning systems that deliver significant
impact. He is an Adjunct Professor of Marketing and Global Consulting at
Southern Methodist University (SMU) COX School of Business and lives in
Scottsdale, Arizona with his wife and two children.